Current Client FAQ
Social Media
A boosted post is effectively converting an organic post into an ad. You allocate an amount of spend to it, and Facebook will show it to people beyond your organic reach. When boosting a post, you can also opt to have it shown on Instagram as well.
For short-term results for a single post a boost works just fine. For a long-term campaign that requires more budget, but can target on a more granular level you will want to run ads.
If you aren't sure if you should change from a boost to ads or vice versa, a strategist would be happy to talk to you about the best tactics.
When we boost posts we typically opt to have the post shown as an ad on Instagram as well. Facebook owns Instagram and gives us this option when boosting a post. We almost always choose to do so, since it will show the post to a wider audience.
No. Social media platforms that offer reviews of businesses do not allow the post to be taken down in order to maintain the integrity of the reviews (otherwise everyone would have a 5 star rating).
Reviews can be removed by the original poster, or, in some rare cases, we can appeal to have the review removed if it is malicious or hateful. (Someone posting a negative opinion of your client is not considered malicious or hateful).
Yes, we can hide public comments on posts. We typically do this proactively, but if you see a comment you would like hidden please let us know.
PPC
PPC (pay-per-click) is a platform in which advertisers pay a fee each time one of their ads is clicked. It’s a form of buying visits to your site. With PPC we will bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to what your business offers.
By conducting research and selecting top keywords. We continue to hone and optimize keywords for each campaign.
See your listing at the very top of the search results page for an option that works well in tandem with SEO. With PPC you can expect to:
- Drive traffic to the website
- Stay ahead of competition
- Get quality traffic on your site
Yes, we will always accommodate requests for change in spend. However, depending on when the request is made we may not be able to implement it until the following month.
For example, if you want to reduce your monthly spend from $1,000 to $500 and you request the change on the 30th, we will have already spent beyond the new limit of $500. Likewise, if you ask to increase to $1,000 from $500 we can spend as much as possible, but we may not be able to spend the entire amount before the end of the month.
An ad not showing up for an individual search is not an indication of a problem. Rarely does a business have the budget to show up for a keyword every time it is searched. There are many factors that can go into whether or not an ad is shown, including time of day, remaining budget, and whether you have previously visited the site.
If you search for your own business never click on your own ad! By clicking on the ad you would be taking budget away from the campaign for an actual customer.
Probably nothing. There are a lot of factors that can cause a slight (or even dramatic) downward trend from one month to another. For instance, seasonality in your products/services almost always causes a drop when their products/services are out of season.
Dips in performance without seasonality are not usually a concern either. We will monitor trends month over month and if we see continued downward trends we will adjust the campaign based on the data we have.
Month to month fluctuations are not a major concern because we are looking for steady, long-term growth. For example, if our conversions were down 5% over last month, but up 20% over the same time last year, we are doing very well.
SEO
Search Engine Optimization (SEO), helps you cast a wider net over web. It helps you rank higher in organic search results, providing long-term consistency in web traffic.
This is a long-term strategy that can take 6-12 months.
SEO Strategies focus on enticing search crawlers by using keywords, adjusting backend site settings as well as review of content and user experience on site.
This is pretty normal with SEO. Once we start SEO services, we see a spike in rankings because we get an initial boost from the search engines recognizing the optimization efforts. After this initial boost, we see a decline to a more natural position followed by a slow and steady increase in rankings.
SEO results in the first few months can be volatile, but we are looking for a overall upward trend in rankings.
This can be a bit tricky since so much of SEO is "behind the scenes" and not obvious to the regular user.
If we have made structural changes to the site or written copy, these are easy things to point out as progress.
If we are doing a normal SEO campaign and don't have front end changes to show, we will have to rely on the data in the reporting. The reports typically come with a recap of the work done for the month. Over time, the upward movement of their keyword ranking will show the success of the campaign.
SEO is a long-term tactic and can take 6 - 12 months to show significant results. Don't get anxious - success takes time.
Website Builds
Rome wasn't built in a day, and a website wasn't built in a weekend. Well it could be, but not with the quality and care we take when building a website.
The length of the build process will depend on the size and complexity of the site being built. At the outset of the project we will outline milestones and we will indicate how much time we need to complete each milestone. Outside factors may delay the start of work on the next milestone (for example, waiting on your approval).
If you are curious where we are in the build, just ask.
Sure! However, any change in the scope of the project may also change the pricing. We will review the information and let you know if the change in scope changes the pricing and/or the timeline.
It doesn't. Website maintenance keeps the engine running. It includes things like updates to plugins/dashboard extensions, website backups, scanning for malware/viruses, fixing issues related to CMS/plugin updates, and fixing issues related to site security that arise while enrolled in a maintenance plan. Maintenance cannot be used to resolve any preexisting issues or for any updates that would be considered part of development.
Changes to the structure and content of the layout are part of development and are not included in maintenance (for example, changing images, updating copy, building new pages, etc.).
Absolutely! Depending on what you have signed on for after the build and what changes you want, there may be a charge on an hourly basis.
We also offer a 1 hour WordPress training at the completion of each website build. If you haven't had your website training yet, we can use this time to walk through how to make the changes you want.
If we did not build your site, we are still happy to help, but how the site is built and what platform it uses will dictate scope and cost.
